Grass Court Season

ART DIRECTION • GRAPHIC DESIGN • STRATEGIC THINKING

Inspired by Wilson’s rich tennis history and the traditions of Wimbledon, Wilson’s latest technical tennis line takes a disruptive approach to the traditionally all-white (uniform) space by injecting color (and fun) with pieces that can be layered to compliment the all-white nature, or stand alone to stand out.

As the lead Art Director, I played an integral role in the campaign’s ideation, planning, art direction, and production, working along side the project manager, Creative Director, photographer, stylist, and crew. This campaign was shot and produced in one week.

Created with: Tim McCaffrey (CD), Emily Gunn (PM), Eric Ryan Anderson (Photo.)