Florida Panthers 25th Anniversary Season

ART DIRECTION • GRAPHIC DESIGN • ANIMATION • PRINT • ENVIRONMENTAL DESIGN • PACKAGING DESIGN

The 2018-19 Season marked the 25th Anniversary of the Florida Panthers Hockey Club in the NHL. With that, came the need to design a special logo patch and all new season-long collateral to celebrate the 25th Anniversary.

As a lead designer of a three woman design team, we were tasked with the development of a season long brand identity that celebrated the past and present, infusing 90’s nostalgia with modern design trends. This project included an original logo, web advertising, emails, social graphics, video animations, packaging design, print pieces, art installations, and a sculpture to be used at community events and on game days.

Created with: Molly McManus (Sr. Graphic Designer), Alex Lytle (Sr. Graphic Designer), and Omar Feliz (Video Editor & Animator), Photography from Eliot J. Schechter and Getty Images