Modern Icons

ART DIRECTION • GRAPHIC DESIGN • ANIMATION • VIDEO EDITING

Wilson Sportswear’s second installment of the Wilson Sport Professionals line. The objective for this campaign was to tell the story of performance and lifestyle by leveraging two tennis grand slams, Roland Garros and Wimbledon.

I was involved in the campaign’s ideation, planning, art direction, and production. This project included an on-location photoshoot, web design, web advertising, emails, and social graphics. The challenge was to create two cohesive looks that were also distinct to their associating Grand Slam (Roland Garros and Wimbledon).

Created with: Tim McCaffrey (CD), Amanda Mastenbrook (AD), Sal Ursino (AD) Ben Santorelli (CW), Emily Gunn (PM), Eric Ryan Anderson (Photographer), Steven Stauffer (Videographer)