Cool Comfort

ART DIRECTION • GRAPHIC DESIGN • PRINT

When performance matters, what you wear matters. Transform your workouts with sweat-friendly, seamless pieces designed to elevate your experience at the gym and anywhere else you move.

For this mini campaign launch, we were tasked with creating a social lookbook and e-commerce assets using only e-commerce photography. In order to round out the creative, I art directed an in-house photoshoot to capture macro details of some of the pieces with our in-house photographer. to highlight the fabrics.

Created with: Tim McCaffrey (CD), Sal Ursino (AD) Ben Santorelli (CW), Emily Gunn (PM), Drew Meredith (Photo.)