A2000 Ball Gloves

ART DIRECTION • GRAPHIC DESIGN • ANIMATION • PRINT

The iconic Wilson A2000 baseball glove changed the trajectory of the game forever. Since its introduction in 1957, the A2000 has been the industry standard. Using Pro Stock™ Leather, SuperSkin™ and a constantly improving design, these gloves are made to last. Players enjoy the unmatched durability and perfect break-in of A2000 gloves – no matter where they play on the diamond.

For the 2022 A2000 glove lineup, we were tasked in creating a campaign that was consistent with the (existing) clean look of A2K with slight differences to clearly differentiate the two glove lines. We chose to use a light color palette, focusing on the craftsmanship of the glove. There were many new features so we were also tasked in developing an educational component to inform consumers of all the technological advances these gloves offer. This campaign was for baseball and fastpitch gloves.

Created with: Tim McCaffrey (CD), Amanda Mastenbrook (AD), Sal Ursino (AD) Ben Santorelli (CW), Emily Gunn (PM), Eric Ryan Anderson (Photo.)