Sport All Summer

ART DIRECTION • GRAPHIC DESIGN

From the alleyways to the blacktop and the beach, this was Wilson’s summer-inspired Sportswear launch designed to take your game outside.

For this project, I aided in art direction on set and created all digital marketing material to support the product line launch, including Wilson.com web banners, social media posts, and email marketing. In conjunction with the launch, I was also responsible for creating the “Enter to Win” lead generation campaign to grow our database.

Created with: Ben Santorelli (CW), Emily Gunn (PM), Brendan Carroll (Photo.)