Play Inspired

VIDEO EDITING • GRAPHIC DESIGN

“Some call it forward motion. We call it momentum. The brand is stronger than ever. On every court we play on. Always forward. To celebrate sport & elevate every athlete to play inspired.”

Requested by the Vice President of Marketing, I was tasked to create a brand anthem video that captured the current Wilson brand momentum while communicating our brand ethos of “Love of Sport” / “Love of Athletes” / “Play Inspired.” The video was to inspire, celebrate the Wilson brand by showcasing our most elevated brand work, and give the audience goosebumps. I was given three days to source music and produce the video, using only existing footage.

Created with: Tim McCaffrey (CD), Amanda Mastenbrook (AD), Kevin Granato (CW)